British & Irish Lions
The British & Irish Lions appointed LiveWire Sport as their official social media agency for the 2017 Tour to put rugby’s most famous brand on the digital map
WHAT WE DID
• Grew the British & Irish Lions’ social audience and brought fans closer to the team
• Began the journey 18 months out via fan-driven campaigns to create and renew emotional connections
• Ran 24/7 operation during the six-week Tour with teams in the UK and New Zealand
• Captured and created behind-the-scenes content, showcasing life on Tour and the stories of travelling fans
• Real-time match content for multiple platforms
50 m+
video views
Twitter
35 %
increase in Twitter followers
Facebook
218 k
Facebook followers added in Tour time
