Football Association
Under LiveWire Sport's guidance, the Barclays FAWSL, The Women's FA Cup, and the Women's Championship became the world's three fastest growing women's competitions on social.
WHAT WE DID
• 'Full-service' offering, including channel management, creative and video production and insight
• Recruited specialist content team from within the women's game
• Supported the establishment of, and produced content series for new OTT platform - The FA Player
• Launched GIPHY channel - with 250m views in first 10 months
• Provided best-practice workshops for clubs
• Delivered creative FA Cup archive content to appeal to younger audiences as part of the #NothingIsCertain campaign
