International Paralympic Committee
Managing a global Twitter video amplification campaign for commercial partners Toyota, LiveWire Sport ensured the IPC reached 251m fans during the 2018 Winter Paralympic Games.
WHAT WE DID
• Amplifying "only at the Paralympics" moments to a wider, global audience in real-time
• Oversaw paid campaign via real-time clipping tool Grabyo through five Twitter accounts
• Targeted posts to specific territories and timezones and rights restrictions
• Helped Toyota shift its perception from car manufacturer to mobility provider
• Built awareness of the Paralympics and PyeongChang 2018 brands
17 m+
video views
650 k
engagements
