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2020 Cohort

(Name)
Adam Addicott
(Position)
Freelance sports writer

Adam Addicott

Freelance sports writer aspiring to work full-time in the industry

Taunton, Somerset

Mentor: James Yellen, Senior Social Media Producer & Jonathan Stevenson, Director & Co-Founder

Adam is a 31-year-old sports writer from Taunton. He is a huge tennis fan and has been writing about the sport for the past 10 years. As well as his own blog, he has also written for a variety of websites including The Sportsman, Tennis World USA and Newstalk FM. Currently editor of the tennis website Ubitennis.net, he has worked at numerous tournaments including Wimbledon and the ATP Finals. Currently working in retail, Adam's career goal is a full-time role in the sports media industry.
(Name)
Ade Ojigbo
(Position)
European Politics Student

Ade Ojigbo

Currently studying an MA in European Politics, but looking to break into the sport industry

Exeter

Mentor: Tom Chick, Head of Strategy

While my studies have been based in politics, I’ve always had a passion for sport. Initially, my interest stemmed from playing sport, predominantly rugby. But in recent years, this has expanded to a wider interest in the sport and digital industry. To combine my interest in the sports industry and my studies, I’m currently writing my dissertation exploring the impacts of football upon identity and communities in 21st century Britain and I really can’t wait to turn my passion into my career.
(Name)
Connor Belle
(Position)
Aspiring sports presenter/podcaster

Connor Belle

BSc Hons University Sport & Exercise Science Student

Birmingham

Mentor: Max Whittle, Presenter & Sophie Scherschel, Content Producer

I live in the West Midlands and currently in my final year of university studying sport and exercise science. I'm ready to work hard for a career that I want to be involved in the rest of my life. I love being involved in sport and digital settings because it offers me the chance to make a difference in my own and other people’s lives. Outside of university, I do a lot of volunteering in the sport space, and have aspirations of being a presenter in broadcast or podcasting.
(Name)
Emily Chow
(Position)
Sport, health & exercise science grad

Emily Chow

Sport, health and exercise science graduate

Reading

Mentor: Andy McKenzie, Director & Co-Founder

I am a recent sport, health and exercise science graduate and just kickstarting my journey into the digital sport industry. Sport has always played a huge part of my life and has crafted me into the person I am today. I decided to apply for LiveWire Sport’s Diversity in Digital Mentoring Programme as, being a British-born Chinese female, there are fewer people of my background in this industry. I want to use this opportunity to learn from some of the best industry leaders so that, one day, I can create a sports brand of my own.
(Name)
Jamie Cullen
(Position)
Photography & Videography

Jamie Cullen

Photography & Videography

Northampton

Mentor: Mariella Acosta, Senior Video Editor & Ben Greenwood, Motion Designer

Hi, I'm Jamie, I'm 21 years old, from Northampton. I have a passion for all things digital, including filming, editing and photography. One of my biggest achievements to date was taking pictures at Brixton Academy for a band called WhenYoung in 2019, which was one of the highlights of my year. In my spare time, I enjoy going to music concerts and travelling to Anfield to support Liverpool F.C. I like to socialise, meet new people and aspire to live and work in London in a creative role for an inclusive company such as LiveWire Sport.
(Name)
Jay Lettman
(Position)
Channel Manager (Sport)

Jay Lettman

Channel Manager (Sport)

London

Mentor: Simon Turner, Senior Video Editor & Tom Jackson, Head of Video

I have been trying to break into the sports industry for several years, having countless unsuccessful interviews until I took on a freelance gig on the side which helped me to land my current role. Better late than never, I'm aiming to make up for lost time and progress in the industry and I hope that a mentor could help to guide me in the right direction.
(Name)
Jordy Gray
(Position)
Aspiring Digital & Social Media Manager

Jordy Gray

Aspiring Digital & Social Media Manager

Reading

Mentor: Charlie Eustice, Social Media Producer & Caroline Cheese, Director & Co-Founder

My name is Jordy Gray. I'm 22, and it has been my dream since I was 14 to work in Formula 1. I've recently relocated from Australia to the UK to chase my dream and to put myself in the best place possible to make that happen.
(Name)
Louie Benjamin
(Position)
Aspiring Influencer Marketer

Louie Benjamin

Assistant manager of a local gastro pub, aspiring to work in the sports marketing industry.

Welwyn, Hertfordshire

Mentor: Christian Harrall-Baker, Social Media Consultant & Mike Lawrence, Head of Commercial

I'm a 19-year-old school leaver passionate about sports marketing and PR. I have chosen not to attend university because I'm not academic and would rather focus my energy, drive and ambition on gaining work experience in the sports marketing industry. I have an interest in influencer marketing and recently completed my first internship with a London agency conducting social media audits of talent/influencers most likely to collaborate with the agency's clients, by cataloguing social media follower counts and tracking the effectiveness of their media coverage.
(Name)
Mitul Samji
(Position)
Freelance Sports Media Professional

Mitul Samji

Freelance Sports Media Professional

London

Mentor: Phil Harlow, Senior Producer & Pranav Soneji, Director & Co-Founder

Mitul graduated in October 2018 in Sports Broadcasting from UCFB (University Campus of Football Business) and has since gained experience across various spectrums of sports media. He has worked for Arsenal as a production assistant on the club’s match day show, gained work experience at BBC Radio London Sport, freelanced as a website editor during the World Para-Athletics Championships for Channel 4 and he is currently helping with Women’s Super League social media output on behalf of the FA. He also gained written experiences for different publications like the Morning Star, VAVEL and the Women’s Football Yearbook.
(Name)
Naomi Ogbeta
(Position)
GB Athlete & educational practitioner

Naomi Ogbeta

GB Athlete and educational practitioner at football beyond borders

Manchester

Mentor: Leigh Walsh, Senior Consultant

I am the six-time British champion in the triple jump and I’m also an educational practitioner for Football Beyond Borders. Aside from my passion and drive for sport, I have always been interested in creating fun and engaging content that people enjoy, whether it’s being in front or behind the camera. I used the opportunities of being an elite competitor to make one-minute vlogs showing behind the scenes of competitions and training, and last October I presented for BBC Sport at the World Athletics Championships in Doha. I would love to learn more about sports media and continue creating video and photography content with a unique lens of being a professional athlete, while also providing more opportunities to tell the stories of young people from disadvantaged areas who have an interest in media and sports too.
(Name)
Rida Iqbal
(Position)
Researcher/Analyst

Rida Iqbal

Researcher/Analyst

London

Mentor: Eliot Brammer, Head of Insights & Pranav Soneji, Director & Co-Founder

Graduating with a 1st class degree is sports management and marketing, Rida has worked in varying communications and social media-based roles. From her time at Women In Sport she project managed digital campaigns with national governing bodies including the #StrongIsNotASize campaign with British Weight Lifting, attracting interest from varying female influencers, celebrities as well as Women's Health Magazine. She is currently a researcher/analyst with 7League.
(Name)
Will Humphrey
(Position)
Creative writer

Will Humphrey

Currently volunteering as a creative writer for two Bristol-based magazines, but hope to develop into a digital content producer.

Bristol

Mentor: Fi McCrindle, Community Manager & Dan Warren, Director & Co-Founder

I am a creative enthusiast from Bristol with a strong interest in all sports as they are always unscripted and contain moments that can never be recreated. My English literature studies have allowed me to demonstrate I am a creative storyteller with a hunger to understand fictional and factual worlds. I have showcased my digital media potential by volunteering as a content creator for a variety of journalism organisations and developing specialisms in sports and music. My ambition is to develop into a junior digital content producer across diverse and creative digital platforms (from videography to social media). I am a non-identical twin (although people always say we have the same nose) and, for my sins, I have been an Arsenal fan all my life. If I am not watching or playing a sport, I can be found jamming at a gig.
(Name)
Zahrah Malik
(Position)
Manchester City Community Football Coaching Student

Zahrah Malik

Second year student on the BSc (Hons) Manchester City Community Football Coaching Degree

Manchester

Mentor: Nada Grkinic, Senior Consultant & James Callow, Senior Consultant

I’ve studied sport at GCSE & BTEC level and am now a second year student on a Community Football coaching degree. I want to be an influential leader for young girls hoping to breakthrough in the sport industry and break down the barriers females suffer in a male dominated industry and give girls the opportunities in sport I never had growing up. Sport has the power to tackle issues head on and be inclusive to all, no matter what gender, age or race and I want to prove this with my journey in sport!