The agreement will see LiveWire Sport offer its creative, content, commercial and consulting services to the BT Sport Industry Awards for the seventh consecutive year.
As part of the deal, LiveWire Sport will share its award-winning knowledge with the Sport Industry Group team, offering digital strategy in the build up to the annual event, before taking over the @SportIndustry digital channels for the big night itself.
LiveWire Sport has a wealth of experience in helping some of sport’s biggest organisations - such as ATP Media, Formula 1, Manchester City, Premier League, Wimbledon and World Rugby - to develop and improve their digital strategy, creative content and delivery.
The BT Sport Industry Awards are the largest commercial sport awards in the world and an unrivalled showcase for the best of the sector’s creative and commercial output.
Commenting on the LiveWire partnership, Alex Coulson, Managing Director, Sport Industry Group, said: “We’re very pleased to be benefitting from the support and expertise of LiveWire Sport once again this year.
"The agency is a long-term partner of the BT Sport Industry Awards. We have a lot of trust in the team and look forward to working together to deliver some great content, showcasing what is set to be an unforgettable event this year."
Andy McKenzie, Co-Founder and Director, LiveWire Sport, added: "The BT Sport Industry Awards have been one of the highlights of the sporting calendar for many years and it's a pleasure to be working with them for a seventh year in a row. We can't wait to see who we'll be bumping into this year, both on the red carpet and across @SportIndustry’s digital platforms."
Sport Industry Group continues as part of LiveWire Sport’s roster of global clients, which also includes the likes of ATP Media, Premier League, Wimbledon, Channel 4, NFL International, World Rugby, ICC, DHL and more.
The agency brings significant, long-term experience supporting leading sports rightholders in developing and improving their digital strategy, creative content and delivery.