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British & Irish Lions

The British & Irish Lions appointed LiveWire Sport as their official social media agency to put rugby’s most famous brand on the digital map.

WHAT WE DID
• Grew the British & Irish Lions’ social audience and bring fans closer to the team 
• Began the journey 18 months out via fan-driven campaigns like #LionsXV to create and renew emotional connections
• Ran 24/7 operation during the six-week Tour with teams in the UK and New Zealand
• Captured and created behind-the-scenes content of life on Tour and told the stories of travelling fans
• Real-time content from tour matches for Instagram Stories and Snapchat

50 m+

video views

Twitter

35 %

increase in Twitter followers

Facebook

218 k

Facebook followers added in Tour time

“LiveWire did an amazing job of driving value for the brand, working with our partners to create compelling reasons for people to engage"