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Chelsea

With a brand-new app in development, Chelsea commissioned LiveWire Sport to create a content strategy to appeal to their existing global fanbase and attract new supporters.

 WHAT WE DID

• Audit Chelsea’s digital and social channels to gauge the app’s positioning
• Identify short, medium, and long-term content objectives for implementation
• Focus on ‘snackable’ content through video or interactive features
• Emphasis on personalisation, localisation and commercialisation
• Real-time matchday content and updates