LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons
Menu

NFL

Appointed as its digital agency in the UK in 2015, LiveWire Sport has been working with the NFL to grow its emerging British fanbase in one of its key overseas territories.

WHAT WE DID

• Developed a new digital strategy, focusing on long-term business objectives 
• 
Real-time education campaign through #NFLRookie on Twitter
• 
Built lead-generation tools in NFL Team Picker and NFL 50 Golden Tickets
• Sponsorship activation for commercial partners including The Five Guys NFL Challenge
• Year-round social planning, strategy and content

130 K

customer leads in five months

26 %

increase in social media following

Twitter

4 m

impressions of #NFLrookie on Superbowl night

"LiveWire's strategy, content and platform development have been central to our UK growth. They're adaptable, insightful, diligent - and great to work with"