LiveWire Sport celebrated multiple wins at the Sport Industry Awards 2021 on Wednesday 8th September, securing Campaign of the Year for the 2.6 Challenge and Sport Podcast of the Year for the International Paralympic Committee and Allianz’ A Winning Mindset: Lessons from the Paralympics.
LiveWire Sport was also awarded the only Highly Commended of the evening, in the prestigious Agency of the Year Award.
Campaign of the Year in association with YouGov Sport went to the 2.6 Challenge - a campaign setup to save the UK's charities during the pandemic, which went on to raise more than £11m during the first national lockdown. Read more about the campaign here.
Sport Podcast of the Year was awarded to A Winning Mindset: Lessons from the Paralympics, a podcast partnership between the IPC and Allianz, produced by LiveWire Sport. Read more about the podcast here.
The 20th edition of the Sport Industry Awards marked the first major event that brought the entire sector together since COVID-19 and among the other winners at the star-studded ceremony – hosted by Laura Woods and Mark Durden-Smith - were Marcus Rashford MBE and Barry Hearn OBE.
England and Manchester United forward Rashford was named recipient of the Integrity and Impact Award in association with Dow Jones Risk & Compliance; honoured for the remarkable work he has done – both on and off the pitch – in fighting for those less fortunate, less represented, and less heard in our society.
Meanwhile, the Coutts Lifetime Achievement Award was presented to Barry Hearn OBE by his son Eddie, celebrating a 40-year career as Chairman of Matchroom Sport.
Every year, the Sport Industry Awards recognise the incredible work that have united communities, driven our industry forward, and brought unbridled joy to fans and athletes alike.
The Sport Industry Awards 2022 are slated to return on Thursday 12th May.